Building Authority with Greg Anderson

What if the key to unlocking your greatest potential in life and business lies in mastering the systems all around you? In this captivating conversation with entrepreneur and system architect Greg Anderson, we explore how to turn challenges into superpowers, build authority through content, and leverage technology to create thriving communities. Are you ready to disrupt your success and evolve to the next level?

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Welcome back to the Daily Mastermind! George Wright III here with your daily dose of inspiration, motivation, and education. I’m joined by an amazing individual. You guys are going to be completely blown away today because we’re going to be talking tech, business, health, mindset, and all kinds of different things.

I’m joined by what I like to call a system architect, Greg Anderson. He’s an entrepreneur, an author, a producer, and a very, very successful guy. He believes you can systematize anything if you learn the rules of the game. His current passion project is the Jedari platform, which is what we’re using to launch our Mastermind X program and our private mastermind.

Just to give you a little bit about Greg—he’s done over $100 million in coaching, 350 custom builds, works with the biggest names in the industry, and has a long, impressive pedigree. Welcome to the podcast, Greg. How are you doing, man?

I’m fantastic today. It’s good to be here. It’s always nice to hear somebody say something about you, especially when you’re like, "Oh yeah, I have done that. Oh yeah." Because sometimes we just forget. As entrepreneurs, you just bulldoze through and keep working. Then you look back and realize, wow, there’s a pretty cool list of things we’ve accomplished so far.

I know. I was thinking just in the last year—gosh, we’ve had you featured in several of our magazines. You’ve been involved when we had Neil Patel, one of the best marketers in the world, on the cover. You’ve got businesses moving, but our conversations go everywhere from mindset and mental health to business and strategy.

Today, I’ll try my best to keep us focused just a little bit for everyone listening. Do me a favor—give us a little bit about yourself and maybe what’s led you to your current passion around Jedari. For people who don’t know you, share a bit of your background.

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Greg Anderson’s Background and Journey

Yeah, for sure. You know, it’s a great conversation because even now, I’m learning more about myself all the time. I grew up in Utah, dyslexic, and in resource classes for everything—math, social studies, English. Originally, I always looked at that as a bad thing. My high school guidance counselor told me, "Hey, Greg, labor for construction is a good career. Don’t think about college."

But later in life, as things unfolded, I learned there are just different ways of processing information. The way the school system processed information wasn’t wrong or right; it just didn’t necessarily work for me. Years later, I was at a dinner with the lieutenant governor and his wife. She explained to me that there are 10 different levels of dyslexia. The Utah school system could only manage two. The other eight? They didn’t have the knowledge, skill sets, or whatever was needed to help people like me.

So, I grew up feeling like an outsider. Flash forward 20 years—after education, personal development, NLPs, Tony Robbins seminars, and all kinds of learning—I realized that this was actually my superpower. The fact that I wasn’t classically trained on how to put things in boxes, or how those boxes should even exist, meant I got to figure it out for myself. That, and maybe a high degree of Asperger’s, because I rank on that chart and get pretty intense about some things.

But these are like superpowers. They allow me to look at life and business as systems. Whether it’s health, fitness, business, or even relationships, there’s always an underlying system. If you take the time to look, you’ll learn how to excel in whatever area you’re focused on. For example, if you want your body to perform a certain way, there’s a specific way to eat and train. If I wanted to be a long-distance runner, I wouldn’t eat and train like a powerlifter. There’s a system for everything.

And the same applies to business. If you’re in business and you’re not looking at your math and money, your system is failing.

I love that because I think most people who work around me see how I’ve evolved—not just in my personal life, but in business too. Once you start recognizing systems, blueprints, and the way you think and act, you realize how everything connects. The marketplace is no exception.

That’s one reason I think you’ve done so well—you’ve evolved how you do things over time. More and more, I think people are becoming holistic, which is why, with our mastermind community, we focus on mind, body, money, and business to create a lifestyle. It’s not just about making a lot of money.

I’m curious—recently, you and I talked about how our mastermind and podcast focus on building authority. I’d like to go down this road and talk about content and community. You’ve built massive communities and worked with some of the biggest leaders. What can businesses do, and how should they think about content? I think your perspective is critical for people.

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Building Authority Through Content and Community

I love it. To set it up and dive deeper, content as a business blankets a lot of things. But it’s also one of the most sought-after business models right now. Private equity firms, venture capitalists, and family offices are all looking for businesses with content attached to them.

Take sports teams, for example. Every athlete is essentially a content provider for their group of fans, and businesses create entire ecosystems around that. Or look at masterminds or even something like HVAC contractors. Imagine an HVAC contractor who has a great way of doing business—how they manage employees, set contracts, or market themselves. That knowledge is content. They can sell or train others using that information.

Not everyone recognizes this, but the marketplace is shifting. Social media exploded because people gave content away for free. It made platforms like Facebook and Instagram successful. But now, businesses realize that maybe they don’t want to give everything away for free on platforms that market to their audience all the time. Maybe they want to pull that content into a private world they control—through a community app, learning management system, or another tool.

That shift from content as a free tool to content as a business is massive.

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Monetizing Content and Creating Private Communities

I want to talk a little more about that. But first, let’s break it down for some of the people listening. As the marketplace shifts and evolves, like you said, whether it’s product development, personal growth, or business strategy, recognizing the value of content is critical.

You mentioned that private equity, banks, and others value content because it levels the playing field. Small businesses now have something unique to differentiate themselves. Can you explain why it’s important to contain content and build private communities rather than just posting everything on free platforms?

If we think of free social media as the "intrigue" step in sales, it makes sense. In sales, you have to do three things: get someone interested in your product, convert their mindset to see its value, and finally, complete the sale. Social media is primarily about intrigue. It’s designed to spark interest in what you offer.

For example, if I’m an attorney, my social media posts might focus on getting people interested in either working with me or learning from me. But here’s the critical piece—social media is just the starting point. The real value happens when you take that interest and move it into a private environment, whether that’s a community, app, or other controlled space. That’s where the real money is made.

There’s also a practical reason for this. Some industries, like medicine or law, face restrictions on what they can post publicly. For example, a stem cell doctor might want to share the latest research but would risk being shut down by the FDA if it’s on a public platform. However, in a private community, they can freely share that information with their audience.

So what you’re saying is that businesses need to move beyond just creating value through content. They need to control their content, create exclusivity, and provide a dedicated environment where their audience can engage with them directly.

Exactly. By building a private community, businesses can avoid the pitfalls of public platforms. Let’s say you spend years cultivating an audience on Facebook or Instagram. Those platforms can still market to your audience, and you don’t own that data. Worse, if they shut down your account, you lose everything.

When you create a private environment, you have full control. You’re not only protecting your audience but also delivering a more tailored experience. You can livestream, deliver content, host discussions, and gather feedback—all within your branded ecosystem. This gives you freedom, control, and the ability to directly influence your audience without distractions.

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Getting Started with Content Creation

That makes perfect sense. But let’s back up a bit. What would you say to someone who wants to start creating content but feels overwhelmed? They might think, “I don’t know if I’m good at this,” or, “Doesn’t it take a lot of time?” How should they approach it?

Great question. Anyone with a product or service has something to offer, whether they realize it or not. There are really two avenues to start with: time or money.

If you’re just starting and don’t have a big budget, you’ll need to invest your time and effort into creating content. This might mean learning to make videos, writing blog posts, or getting featured in a magazine. These actions build your authority. You’re essentially trading your time and energy for exposure.

The second avenue is using paid ads. You can pay to get in front of your audience by buying ad space or partnering with influencers. Over time, most businesses find a balance between the two. They create content organically and supplement it with paid campaigns.

At its core, the goal is to build authority and capture attention. Whether you’re selling a product, a service, or yourself as a brand, having authority makes you more valuable.

I think that’s such an important point. Many of our listeners are CEOs, entrepreneurs, or business owners, and I’ve been doubling down on the importance of building a personal brand. It’s not just about creating content for your business—it’s about positioning yourself as an expert in your field.

Absolutely. One of the greatest marketers of all time, Dan Kennedy, said, "If you’re not becoming a celebrity in your niche, you’re underutilizing your potential." Personal branding is about building authority in your space, and that authority attracts opportunities you can’t plan for.

I’ve seen it happen over and over. A strong personal brand leads to partnerships, equity deals, and other opportunities you didn’t even know existed. That’s why creating content and building your brand is so valuable—it opens doors beyond just growing your business.

Let’s shift gears a bit. You’ve done an incredible job combining technology with community building. Many people think of building a following on Facebook or Instagram, but you’ve approached it differently. How have you blended technology to give businesses more control and intentionality with their content?

Over the years, I’ve built various software platforms—some focused on making money, others designed purely for bringing people together. Eventually, I started creating hybrids that could do both.

For example, the Jedari platform was born out of the idea that businesses need an all-in-one solution. If you’re running a community, you shouldn’t have to rely on Zoom for video, WhatsApp for messaging, and a separate platform for payments. Instead, everything—communication, learning, and transactions—can happen in one place, branded specifically for your business.

This approach solves several problems. First, it keeps your audience focused on your brand. Second, it ensures their data isn’t shared with third parties. And finally, it gives you complete control over the user experience.

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Why Ownership Matters

That’s such a game-changer. I can’t tell you how many successful people I know who built their business on social media, only to lose their accounts and start from scratch. When you own the platform, you also own the experience, the data, and the future of your business.

Exactly. Think about it: You could upload a great YouTube video, but as soon as it ends, viewers are shown other people’s content. Or you might have ads running on top of your work. It dilutes your message. By creating a private environment, you remove those distractions and provide a more intentional experience for your audience.

For example, with your mastermind app, we’ve created an exclusive space where elite entrepreneurs can connect, share content, and engage without interference. You can livestream, host discussions, and deliver courses—all while maintaining control. That’s the power of combining technology with community building.

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The Importance of Passion, Purpose, and Mindset

I wanted to shift gears again because, Greg, you’re not just driven by business and technology. You’ve been incredibly successful in those areas, but I know you’re also passionate about the human experience—about evolving into the best version of yourself. That’s something I admire about you. Can you talk about why passion, purpose, and mindset are so important to you?

For sure. When I look at the world today, it’s all over the place. We’ve got some of the best living conditions in history, but also some of the worst. There are epidemics of obesity and starvation happening simultaneously. It’s wild.

To make a positive impact on the world, I believe it’s my job to evolve, to grow, and to experience life fully. And let’s be real—becoming wealthy is a part of that. When you’re financially secure, you can make a bigger impact. You can help others, fund initiatives, and create change. But the foundation for all of that is being healthy—mentally, physically, emotionally, and spiritually.

That’s why I focus so much on personal growth. It’s not just about building businesses or making money. It’s about becoming the kind of person who can genuinely make the world a better place. If you’re not evolving, you’re not fulfilling your potential.

That’s powerful. So, with the Jedari platform, you’re combining your passion for growth and your expertise in technology. You’ve built something that not only helps businesses but also empowers people to share knowledge and connect in meaningful ways.

Exactly. One of the key drivers behind Jedari was creating a platform where people could control their own narrative. I wanted a space where people could communicate freely, as long as they weren’t breaking laws, and share ideas without interference. Communication is how we solve problems, grow, and make an impact.

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Disrupting Success to Evolve Further

I love what you’re saying about growth and evolution. It reminds me of something you said in an article we featured in Valiant CEO. You talked about the idea of “disrupting your success.” I think that resonates with a lot of people at the top of their game who feel like something’s missing. Can you elaborate on that?

Yeah, I remember that article. The idea behind disrupting success is that no matter how good you are, there’s always another level. Think about the best athletes in the world. They spend countless hours on the fundamentals. A basketball player practices free throws. A pitcher perfects their form. They don’t skip the basics, even when they’re at the top.

In my own life, there was a point where I thought I had it all. I was making great money, had the cars, the lifestyle—but I wasn’t happy. So, I stripped everything down. I left the country, went nomadic, and spent time focusing on what really mattered. I wouldn’t necessarily recommend going that extreme, but I do think it’s important to reassess and work on the areas you’ve been neglecting.

If you’re feeling like something’s missing, it’s probably because there’s a part of your foundation that needs attention. Maybe it’s your health, your relationships, or even your mindset. When you work on those fundamentals, everything else rises with it.

That’s such a great insight. And I love that you’re tying it back to systems. Whether it’s business or personal growth, it’s all about rebuilding the foundation to reach the next level. That’s something I’d love to explore more the next time we chat.

I’d love that too. Rebuilding isn’t just about fixing what’s broken; it’s about evolving. Whether it’s your business, your systems, or yourself, there’s always room for growth. And the exciting part is, when you approach it with the right mindset, the possibilities are endless.

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Final Thoughts and How to Connect with Greg

Before we wrap up, what’s the easiest way for people to connect with you?

For me personally, it’s Instagram or Facebook. My handle on both is Greg W. Anderson. If you’re curious about the technology I’m working on, or if you think Jedari might be a good fit for your business, you can visit Jedari.com. That’s J-E-D-A-R-I. The name is inspired by the idea of Jedi-level technology combined with the elegance of Armani—because I’m a little crazy like that.

That’s the first time you’ve told me what the name means! I love it. That’s amazing.

Thanks, man. It’s a little quirky, but it fits. And honestly, I’m always happy to chat with people to see how we can help. Whether it’s crafting the perfect message, building a community, or figuring out the right tech solution, I’m here to support.

Well, I really appreciate you taking the time to join us today. To everyone listening, remember—you’re the average of the people you spend the most time with. Connecting with someone like Greg is a great way to elevate yourself and your business.

We’ll put Greg’s information in the show notes. And as I always say, it’s never too late to become the person or create the life you were meant to live. Thanks for listening, and we’ll see you next time on The Daily Mastermind!

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IMPORTANT LINKS:

• Jedari Platform: https://www.jedari.com/
• IG: https://www.instagram.com/jedari_official/
• FB: https://www.facebook.com/jedariofficial

Greg Anderson's Social Media Handles:

• Instagram: https://www.instagram.com/gregwanderson/?hl=en

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