Building Business Success through Payment Solutions with Colton Page

What does it take to scale a business in a competitive industry while maintaining strong client relationships? How do you pivot from rejection-filled days in door-to-door sales to co-owning a multi-million-dollar payment processing company? In this insightful interview, Colton Page, Chief Sales Officer and Co-owner of PlatPay, shares powerful lessons on resilience, discipline, and building genuine connections. From mastering the art of sales to creating innovative solutions like Payment Cowboys, Colton's journey is packed with actionable insights for entrepreneurs looking to grow while staying grounded in their values.

Ready to learn how to navigate challenges and thrive in today’s ever-evolving marketplace? Let’s dive in!

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Welcome back to The Daily Mastermind! George Wright III here with your daily dose of inspiration, motivation, and education. Today, we’re going to talk shop. I’m excited to have Colton Page here with me. How are you doing today?

I’m doing great. Happy to be here.

I know this is good. It’s been tough for two busy guys to get together, but I’m excited because here on The Daily Mastermind, a lot of the CEOs, owners, and entrepreneurs we talk with love the mindset and lifestyle topics. But at the end of the day, it’s about business. And today, we’re going to feature a topic I haven’t covered before—payments.

For everyone who doesn’t know Colton, let me give you a quick introduction. Colton Page is the Chief Sales Officer and Co-owner of PlatPay, a cutting-edge merchant processing company with over 20 years of experience. PlatPay has processed over a billion dollars in transactions and is a leader in banking, redundancy, and tailored payment solutions.

Colton has also been instrumental in securing the company’s largest clients and driving innovation. He holds a dual bachelor’s degree in International Business and Finance, bringing a global perspective to his role. But here’s what’s really interesting—he started as a door-to-door sales rep and grew into managing a team of 40 reps, generating $6 million in sales. His hands-on approach has helped him develop leadership, resilience, and relationship-building skills. He’s passionate about technology and financial systems, which we’ll dive into today. So, welcome to the podcast, man. I appreciate you being here. A lot going on, right?

Oh, yeah. Tons going on, but I always make time.

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Behind the Scenes of Business Success

You know what I love about your industry? You see so many different types of businesses. You kind of have a pulse on what’s working and what’s not. Would you agree?

Yeah, for better or worse, we get to see behind the curtain. We go to a lot of masterminds where people share what’s working and what’s not. But ultimately, we get to see what’s actually working because numbers don’t lie.

Right. That’s what I love. Especially today, with AI and marketing, you don’t always know who’s real or who’s succeeding. Everyone looks like a success online. But you have the data to see who’s actually driving results. Let’s back up a bit. You started in door-to-door sales, right? Going from that to Chief Sales Officer and Co-owner of PlatPay is a big leap. How did that happen?

I started late—at 25—while I was married and in school. My brother-in-law and I built a team, and over four years, we owned a couple of offices and handled day-to-day operations. It wasn’t just about selling anymore. We were managing technicians, trucks, products, and reps—all while still selling ourselves.

Wow, so you were managing everything—sales, logistics, operations. That’s a lot.

Exactly. It got to the point where my wife stopped coming out with me for the summers because I was working from 8 a.m. to 11 p.m. every day.

Eventually, I realized I loved recruiting and working with the team, but I didn’t want to rely on recruiting 20-year-olds for my financial success. That’s when I pivoted. I had worked at PlatPay before, so I reached out to Jed, my partner. We came up with a strategic plan to build PlatPay together. It’s been a great two-and-a-half years since.

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The Value of Sales Skills

It’s interesting because I also started in sales. I think a lot of young entrepreneurs miss out because they don’t develop those foundational skills. They want to jump straight into being influencers or building online funnels without learning how to work with customers. Do you think those skills were critical to your success?

Absolutely. First, they got me in the door to co-own PlatPay. Second, the discipline and lessons from door-to-door sales are invaluable. I honestly think everyone should try summer sales, even if they’re bad at it.

When you’re out there, it’s just you, your thoughts, and the challenge of convincing strangers to trust you.

And there’s a lot of rejection, right?

Oh, yeah. You figure out your ratio—like, “For every 20 people, I’ll get one sale.” It’s a mental game. But the discipline and tenacity you develop carry over into everything else, from sales to customer service.

Exactly. Sales often gets a bad rap, but it’s really about communication and persuasion. And those are skills everyone needs. Let’s talk about PlatPay. You’ve been in the payment processing space for a while now. How do you differentiate yourselves in such a competitive market?

It started with my dad’s telemarketing company. They kept getting their merchant accounts shut down. So, they either had to create their own solution or find a processor that understood their business model. That’s how PlatPay was born.

We specialized in high-risk industries like coaching and continuity. Over time, we grew by attending masterminds and building relationships. Unlike other processors who rely on leads or cold outreach, we’ve always focused on relationships and referrals.

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Adding Value and Building Relationships

That’s a unique approach. It sounds like you’ve focused on adding value and building long-term relationships, rather than just chasing leads. How else do you think you stand out?

For us, it’s about going beyond just taking payments. We ask, “How can we help your business grow?” If we can add value—whether it’s introducing clients to strategic partners or helping them generate more revenue—it benefits everyone in the long run.

I love that. By creating value and building trust, you make it less about who’s offering the cheapest deal and more about the relationship. Let’s talk about something you’ve mentioned before: banking redundancy. What does that mean in the context of payment processing, and how does it benefit businesses?

A lot of people think redundancy means having multiple processors, but that’s only part of it. True redundancy happens at the banking level. For example, if you use three processors that all rely on the same bank, and that bank has an issue, you’re stuck.

We work to diversify not just the processors but the banks behind them. This ensures that if one account gets frozen or shut down—due to chargebacks, refunds, or rapid growth—you’re not left stranded. It’s about building a safety net for our clients.

That’s such an important point, especially for businesses that only think about processing after they run into problems. What are the biggest challenges you see businesses facing when it comes to payment processing?

One major challenge is that many businesses start with platforms like Stripe. Don’t get me wrong—Stripe is great for quick setups and integrations, but it’s not a true merchant account. Stripe is an aggregator, so you’re lumped in with thousands of other accounts.

If one of those accounts causes an issue, it can trigger an audit that affects everyone. We’ve had clients come to us after realizing they built their entire system around Stripe, only to have their funds frozen. Fixing that after the fact is a heavy lift, involving new integrations and development work.

My advice? Start with scalability in mind. Build flexibility into your systems and avoid relying on a single processor or platform.

Fraud and chargebacks are also huge concerns for businesses, especially in e-commerce. How does PlatPay help clients protect themselves?

Fraud is a big issue, and it’s only getting more sophisticated. We address this at both the gateway and processor levels by using settings and strategies to mitigate risk. For businesses with high transaction volumes or lower dollar thresholds, we recommend specialized chargeback management platforms.

Back in the day, we handled chargebacks ourselves, but now there are tools that can track everything—from IP addresses to multiple credit card uses by the same individual. These systems help identify and block repeat offenders, giving businesses an extra layer of protection.

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Adapting to Rapid Change

The financial and payment processing landscape is changing so quickly with AI, blockchain, and emerging technologies. How do you keep up?

It’s a daily effort. We attend banking conferences and stay in close contact with our partners to stay informed. FedNow, for example, is a big development. While it’s positioned as just “helping” right now, it’s likely to become a major player by offering instant payouts.

Visa and other processors are adapting as well, and blockchain is continuing to grow in relevance. It’s all about staying ahead by aligning with the right partners and being proactive in adopting new technology.

Let’s talk about Payment Cowboys. You’ve mentioned it a few times. What is it, and how did it come about?

Payment Cowboys is one of our niche initiatives designed to serve businesses in the Western and cowboy communities. We partnered with Casey Field, a six-time world champion bareback rider, to create a brand that embodies grit, hard work, and doing what’s right.

The goal was to take our expertise in payment processing and tailor it to a specific audience. Part of our profits go to cowboy charities, so we’re not just providing a service—we’re giving back to the community.

That’s such a creative approach. You’ve taken a fairly generic product, like payment processing, and turned it into something with a cause and a connection to a specific group. That’s inspiring.

Exactly. It’s about finding ways to stand out while staying true to our values. We want to make a difference in a way that goes beyond transactions.

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Balancing Growth and Relationships

You’re growing rapidly, but growth can be tricky. How do you balance scaling your business with maintaining strong relationships with clients?

It’s definitely a challenge. We’re a lean team, so we wear a lot of hats. We use automated systems to handle routine tasks, but we make sure to maintain a personal touch.

Even though we’ve been around for 20 years, I treat PlatPay like a startup. That mindset keeps us focused on growth while ensuring we don’t lose sight of what’s important—our clients.

When do you know it’s time to expand your team or bring in more resources?

For me, it’s when I hit 120% of my capacity and deals start slipping. That’s my signal to hire. But we’re selective. We look for people with a strong work ethic who share our dedication to customer service.

What’s your vision for the next 5–10 years? What are your big goals?

We have growth goals across three areas: FinTech, operations, and sales. We want to streamline our onboarding process, build stronger banking relationships, and grow niches like Payment Cowboys.

At the same time, we’ll continue treating PlatPay like a startup. That mindset helps us stay innovative and adaptable.

I love that. A startup mentality keeps you agile and focused. For anyone interested in connecting with you or learning more about PlatPay or Payment Cowboys, what’s the best way to reach out?

We’ll include links in the show notes. People can schedule a call with me or email me directly. I’m always happy to chat.

Perfect. Thanks for sharing your insights, Colton. This has been an incredible conversation. To everyone listening, make sure to check the links in the show notes and follow us on social media. Share this episode, and we’ll see you next time on The Daily Mastermind.

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IMPORTANT LINKS:

PlatPay Website:

PlatPay on Facebook: 

PlatPay on LinkedIn:

Colton Page on Facebook: 

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