Wealth Identity: Why money reflects your identity

Wealth Identity: Why money reflects your identity

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All right. Welcome back to The Daily Mastermind, George Wright III with your daily dose of inspiration, motivation, and education. And today we’re diving into one of the most misunderstood aspects of entrepreneurship. It’s a topic that I have gotten a lot of behind-the-scenes mentoring on over the years with the different people I’ve been able to work with.

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Understanding Wealth Identity

And it’s all about your wealth identity. Now, you’ve noticed, probably by now, that I’m really honing in on identity this week, and I’m doing this on purpose. This is because I think that most of the struggles entrepreneurs have are driven by their identity and not by all the funnels and marketing and hacks and things that they want to create.

And so this week I’m really pushing this because I want you to become aware of it. No matter how much strategy, skill, or success you have, your financial outcomes—your wealth—will always match your self-identity. Your business revenue, your investments, your profits—they will all reflect the story that you believe about money, your value, and your worthiness for money.

And I know that sounds a little strange, but here’s the truth. Your net worth will always rise or fall according to your self-worth. Money doesn’t change you. It amplifies you. It exposes how you think, what you value, and where you limit yourself.

“Money doesn’t change you; it amplifies you.”

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The Money Blueprint

T. Harv Eker, who I traveled the world with when I was working with him, calls this your Money Blueprint.

He used to start all of his events by saying, “I could predict your financial future in five minutes,” because he knew that your identity would determine your net worth and your wealth thermostat. You could go into a room and you could turn that temperature down, but the temperature is always going to go back to the level of your thermostat.

So if your money thermostat is set low, then it doesn’t matter—you can go out and earn and you can get a bunch of great success, but it’s always going to come back down to the level of your identity. I’ve worked with thousands of entrepreneurs and hundreds of mentors, and the patterns I see over and over are the same. They hit a breakthrough, they double their income, they land a huge client, they scale their team, and then almost mysteriously they lose their momentum again and slip back—not because the market shifted, but because their internal thermostat snapped them back to what felt normal. Their identity around money hadn’t caught up to the opportunity they had now.

I’ve lived this myself for years. I equated struggle with success, and I thought hard work was the only honest way to wealth. I’ve had many times that I’ve created huge financial success only to lose it. But it all comes back to your unconscious game. I would find new fires to put out in my business. I would find new opportunities, but I was addicted to the effort. What changed everything for me was realizing that money is simply energy. It flows where it’s respected—not where it’s chased. When you chase money, it’s because your identity is causing you to chase it.

Let’s talk about this idea. Money is energy and money is neutral. It’s not emotional or moral. It simply reflects how you use it. If you fear money, you’re going to repel it. If you worship money, you’re going to misuse it. But if you steward it, you’re going to multiply it. These are lessons that I’ve learned from working with mentors over the years. Money magnifies your intentions. It’s a mirror, not a measure of your worth.

Gratitude is the generator of abundance, and the more you acknowledge what you already have, the more control and capability you have to receive more. This concept is hard for a lot of entrepreneurs because we grow up chasing success. Wealth is created by expanding capacity, not just chasing it.

And it’s that quote from Jim Rohn that I learned a while back: success is not to be pursued; it is to be attracted by the person you become. Your identity is going to create your worth—your net worth.

“Success is attracted by who you become, not chased by what you do.”

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Common Entrepreneurial Mistakes

Let’s look at, for example, some mistakes that a lot of entrepreneurs make that really block their ability to have money. These are things that owners, entrepreneurs, and founders make over and over again. Maybe you see these in your life.

The first is overgiving and undervaluing. Let’s assume you’re someone who overdelivers but you undercharge. You disguise people pleasing as generosity. You believe being “affordable” makes you noble in some way, but it really exhausts you. You teach people how to treat your value by how you price your time and attention. Do you give away your time for free? Then you don’t value your time. One of the biggest traps or blocks to money is when you overgive and undervalue yourself.

Another big problem is the attachment to hustle. You think income must be directly linked to your suffering or grinding. If you’re not grinding, you feel guilty. You’re uncomfortable with sitting back and relaxing, so you unconsciously create chaos. You delay rest, you burn out, and then you repeat the process. You’ve learned to earn through pain instead of precision and peace of mind. This attachment to hustle is a big problem.

The other problem I’ve noticed over time is scarcity and control. This is one I’ve struggled with. You hoard cash or you delay investments because you want to play it safe. You save out of fear rather than allocate from wisdom. You mistake controlling your money for stability. But stagnation isn’t safety—it’s just a slow decline of your business. Scarcity and control are real issues.

Each of these identity blocks comes from deep-rooted fears: fear of loss, fear of rejection, fear of change. You can’t build wealth if you’re emotionally afraid of uncertainty. That’s why upgrading your identity isn’t just about making more—it’s about becoming more. I hope that’s a pattern you’re starting to see as we talk through this week. So how do we start shifting?

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Shifting Your Wealth Identity

Your wealth identity—not just your internal confidence, but your wealth identity. Let’s go through the same process I mentioned the last couple of days with some refinements.

You’ve got to be aware. Write down what it is you believe about money. What did you hear your parents say? “Money doesn’t grow on trees.” “People like us don’t get rich.” “Rich people are selfish.” What are those beliefs that you have about money that have shaped your narrative and your identity of money? These sentences are probably running in your subconscious mind. Write those down. Be aware of how you view money.

Then stop asking, “How do I make more money?” and start asking, “How do I create more value?” You’ve got to redefine wealth and money with value—not effort. Money is a reflection of the problem you solve. It’s like I’ve mentioned before—T. Harv Eker talks about how most people focus on the fruits of the tree rather than the roots. Your deep internal beliefs are what create the fruits. You’ve got to feed the roots. You’ve got to grow internally. Decide that, for example, your prices are based on the value you create, not your time. Stop trading your time for dollars. Start trading your time for the value you create.

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Expanding Capacity and Value

Once you do that—once you become aware and redefine value—expand your capacity. Give intentionally, invest consistently, delegate strategically. Those practices will teach your nervous system that money is abundant and renewable. You can’t grow wealth while keeping your opportunities tight. You’ve got to expand wealth by giving it motion. Money likes motion. You’ve heard that before. So you’ve got to expand your capacity by doing that.

Then look at your language again. Delete phrases like “I can’t afford it.” When you find yourself saying that, replace it with, “How can I create the resources that I need?” A lot of times we don’t realize we’re operating from a place of scarcity. When you see or hear yourself saying things like that, redefine it and anchor yourself in abundant words and feelings and strength—that you’re going to grow and you’re going to make things happen.

I think the best way to do this is to set consistent rituals—daily rituals in your life—ways that you can expand your knowledge of money. This takes spending time thinking about it and reframing your language. And I know what a lot of people are thinking: “I’ll lose clients if I raise my prices.” Reframe that. Maybe you’re going to lose the wrong clients. Price filters the market for you. It defines your lane. If you want to be an abundant thinker, you’ve got to raise your prices. That’s one of the biggest pieces of advice I’ve received from mentors.

Another common belief is, “I’m not good with money.” You don’t need perfection; you need proactive participation. Track it. Most people are not tracking their money, and that’s the reason they’re not “good” with money. Don’t say, “I don’t trust the market.” Be abundant. Use your authority, your personal brand, your consistency, your clarity around the market, and your belief in yourself to drive decisions.

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Aligning Mindset with Wealth

Just remember: wealth is not about accumulation; it’s about alignment. These are lessons I’ve heard from many mentors. It’s about alignment, not accumulation. When your mind and your identity align with abundance—and align with your belief that you can create—it’s going to happen for you.

So here’s a question for you to think about: What money belief has served you in the past but limits you now? Maybe it was, “I work hard to earn.” For the longest time, when I worked hard, I earned a lot. But maybe now it’s time to grow beyond that. Maybe it’s time to step back to attract. Or maybe you’ve believed, “Playing it safe keeps me secure.” Identify the belief that served you—that actually worked for you to this point. Be glad you had it, but replace it with new abundant thinking.

If you want to build generational wealth, you’ve got to start with your identity, and you’ve got to grow. You’ve got to turn that financial thermostat up. When you expand your capacity to receive, to give, and to lead with stewardship, money becomes a mirror that reflects your expansion. It doesn’t limit you. It’s not a limitation.

And if you want to measure how your inner wealth identity aligns with your outer authority, this is why I always talk about authority. A lot of times we don’t build our personal brand because of our lack of identity. Your authority is something you can use. If you’re caught up in your business, use your personal authority and grow it in order to bring other areas of your identity along—like your wealth identity and your self-confidence. Remember, wealth doesn’t begin with what you earn. It is a reflection of who you are becoming, and it begins with the identity you are creating for yourself. Money will always reflect your mindset. This is why I’m such a big advocate of personal development and growth. If you want to elevate your wealth, you’ve got to elevate your identity. This is why I’m so consistent with this message—whether it’s your business, your finances, your money, or your body. I’ll talk a little bit about your physical identity later in the week, but your results are going to grow according to how you grow in your inner world—your inner game.

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Conclusion and Call to Action

So I hope this gives you a new direction to think about when it comes to your wealth identity. And I’d love to hear from you. What are your thoughts on this? How have you struggled? How have you gotten over it? How have you gone to the next level with your wealth? Hit me up on The Daily Mastermind. I look forward to talking with you. Once again, my name’s George Wright III. This has been The Daily Mastermind. Have a great day.

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About George 

George Wright III is a proven, successful entrepreneur and he knows how to inspire entrepreneurs, companies, and individuals to achieve massive results. With more than 20 years of executive management experience and 25 years of direct marketing and sales experience, George is responsible for starting and building several successful multimillion-dollar companies. He started at a very young age to network and build his experience and knowledge of what it takes to become a driven and well-known entrepreneur. George built a multi-million-dollar seminar business, promoting some of the biggest stars and brands in the world. He has accelerated the success and cash flow in each of his ventures through his network of resources and results driven strategies. George is now dedicated to teaching and sharing his Prosperity Principles and strategies to every driven and passionate entrepreneur he meets. His mission is to empower entrepreneurs globally, to create massive change and LIVE their ultimate destiny.

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You have GREATNESS inside you. I BELIEVE in you. Let’s make today the day you unleash your potential!

George Wright III

CEO, The Daily Mastermind | Evolution X

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