August 15

Let’s Talk About Marketing Strategy

Let’s Talk about marketing today…
 
Marketing is the Life Blood of any company…FACT
…Simple Definition: Getting, Keeping, and Growing Customers and Value.
 
#1 Perspective on Marketing & Marketplace
-you perspective determines your approach and your results
-as with anything in life you can look for solutions or look from the problems
-choose to find opportunity in down markets….you will pick up customers, marketshare and profit
 
#2 Love Downturns
-book by Jeffrey Fox, How to Become a Marketing Superstar
-every downturn in economy creates opportunity for the superstar marketer
-pages 90-92
 
#3 The End Result for Your Customer is Key
-problems looking to solve or pain they are looking to avoid
-too many businesses are focused on their “product” or “features, benefits” of their products
-the key is to position in the mind of your consumer
-what does your customer want, need, desire…more importantly, “what are they thinking about?”
 
Thanks for listening today.  I hope you gained some value.
Please share this episode….
 
George Wright III
{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}

Related Posts

The Habits of High Performers: Key Insights from Brendon Burchard
Lead Your Life with John Harding of Franklin Planners
Scaling Your Business with a Next Level Identity with Jason Moss
How to Use Your Story to Fuel Your Success