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Episode 1285 · Apr 30, 2026

Bob Stead: From Bitcoin Pioneer to Wealth-Building Visionary

Bob Steed
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George Wright III sat down with Bob Stead, co-founder of a multibillion-dollar nutritional company, early Bitcoin miner, blockchain infrastructure builder, author, and philanthropist, for a wide-ranging conversation on The Daily Mastermind. What emerges is a masterclass in how curiosity, problem-solving, and a willingness to act early on major trends can compound into lasting wealth and significance.

Bob's story is not a straight line. It runs from selling homemade frozen treats as a nine-year-old to building a nutrition brand across 50 countries, from questioning the chemicals in everyday personal care products to mining Bitcoin before most people had heard of it. The throughline is a way of thinking, not a specific industry.

How an Entrepreneurial Mindset Forms Early

Bob traces his drive to childhood. At nine, he figured out he could freeze Kool-Aid, sell it to neighborhood kids for a quarter, and scale from one freezer to several. That early instinct, creating a product, marketing it, and reinvesting, was the same engine that would later power multibillion-dollar ventures.

Two father figures shaped him in opposite directions. His biological father valued the security of a steady paycheck. His stepfather rejected that model entirely. The tension mirrored what Bob describes as the Rich Dad, Poor Dad experience, a direct reference to Robert Kiyosaki's framework. He also worked as a grocery bagger earning $3.10 an hour, and instead of simply accepting it, he did the math: extrapolate that wage over a lifetime, subtract taxes, and ask yourself whether that number is acceptable.

"I realized at an early age that you could take that number and extrapolate that out over years and put an exact or close to an exact number on the amount of money you could earn in a lifetime. And if you look at that number and say, I'm going to work that hard and that's the number, I don't think that's acceptable."

That calculation drove him to write his book asking what he considered the single most important question for any working person: whose ladder are you climbing?

Why the Traditional Career Ladder No Longer Works

Bob's book became a bestseller and traveled to 30 or 40 countries because the message resonated everywhere. Society tells people to go to school, get good grades, find a stable job, and climb the ladder. Bob argues this advice has become dangerously outdated. Young people graduate with massive debt, often cannot find jobs that cover it, and never had a real plan beyond following the prescribed path.

The question is not whether you are climbing hard. The question is whether your ladder is leaning against the right wall.

What Building a Global Business Teaches You

Bob's nutrition company grew from a specific insight: he noticed that personal care products contained thousands of known cancer-causing agents. A cassette tape called "Cancer in Your Bathroom" became an unlikely universal language, resonating from Japan to Malaysia to Canada, because health and longevity concern everyone regardless of culture.

That experience taught Bob that great businesses start with a genuine problem, not a product pitch. Curiosity about a real issue, in this case why shampoo and carpet cleaner shared nearly identical chemical compositions, led to a company operating in 50 countries.

How Blockchain Works and Why It Will Affect You

Bob has been involved in blockchain since before most people knew what it was. His explanation strips away the jargon: a blockchain is a ledger. Everyone already uses ledgers, whether a grocery list, a spreadsheet, or a company's income statement.

What makes blockchain different is ownership. The internet lets people build on it, but nobody can own it. Blockchain infrastructure is different. Bob compares owning a node to owning land with a cell tower on it: the owner earns a fraction of every transmission running through it. On a blockchain, those transmissions are transactions, and node owners earn rewards for verifying them.

"Value should always be associated with real utility. If I buy this product, is this product in alignment with a blockchain? Is it providing an actual service that makes my life better? And if the answer to that is yes, that could be a really great project."

Bob cautions against projects built solely around a digital currency with no underlying utility. He points to Larry Fink at BlackRock and JP Morgan as signals that institutional money has already concluded blockchain is not a trend but an infrastructure shift.

What Real Leadership Looks Like

When George asks about the characteristics that drive lasting success, Bob's answer is less about strategy and more about energy.

"From my perspective, a leader is someone who sees something in someone else that they don't see themselves. I believe in this concept of every interaction being either a positive energy interaction or a negative energy interaction. And I'm of the mindset that you can leave every person you meet better than you found them."

In an era when many entrepreneurs believe automation and AI eliminate the need for relationships, Bob's view is the opposite. The people who build companies at scale invest in others. Energy never lies.

How Silence and the Outdoors Sharpen Your Thinking

Bob lives in Alaska by design. He hunts, fishes, and hauls moose through the muskeg as deliberate practice in grit and planning. He holds a Safari Club International world record for a 10-foot grizzly bear harvested in 2013. He is also halfway through a book called "North of Ordinary," drawing leadership principles from life on the tundra.

He references Ryan Holiday and a practice he calls "ride in silence": turning off the music in his car to create uninterrupted thinking time. For serious entrepreneurs, silence is not a luxury. It is where problems get solved.

Why Legacy Eventually Replaces Profit as Your Driver

After selling the nutrition company, Bob spent significant time doing charity work in sub-Saharan Africa and Southeast Asia. The extreme poverty he witnessed, people who did not know their own birthdate and could not open a bank account, reset his perspective on American opportunity.

Now, his primary driver is what his children and grandchildren will think of him. He sees blockchain as a legacy play as much as a business one, precisely because it can bank the unbanked in the places he visited.

Action Steps

  • Calculate what your current hourly rate projects to over a lifetime, before taxes. If that number is unacceptable, treat it as a signal to change direction now.
  • Ask yourself whose ladder you are climbing. Define success on your own terms before optimizing for someone else's metrics.
  • Research blockchain projects with real utility, not just a token price. Look for infrastructure that earns rewards from actual transactions.
  • Build a "ride in silence" habit into your day. Remove audio distractions during at least one regular commute or drive to create uninterrupted thinking space.
  • Identify the problem you are genuinely passionate about solving. Bob's nutrition company started with a question about product ingredients, not a plan to build a global brand.

Wealth is not a single event. It accumulates through decades of curiosity, disciplined thinking, and a willingness to plant seeds in emerging infrastructure before the mainstream arrives. It's never too late to start living the life you were meant to live.

READ THE FULL TRANSCRIPT

All right, welcome back to the Daily Mastermind. George Wright III with your daily dose of inspiration, motivation, and education. We're in the studio, Evolution Studios. We're happy to be here with Bob Steed. How are you doing, Bob? I'm doing good. Good to be here. Yeah, this is good. We've got a great episode for you today because we're going to be talking, this guy's got global international background from blockchain to success and nutrition and author, speaker, philanthropist. I'm going to actually give everybody a little bit of your background so they know a little bit more about you. And so hang in there. We're going to really get into a lot of great topics today. So Bob, he's the co-founder of a multi-billion dollar nutritional company spanning 50 countries. This thing's grown huge, but he's the former CEO across multiple companies. You've spanned healthcare, nutrition, product development. You're an early Bitcoin miner and blockchain holder, all kinds of activities in that arena, which we'll talk about. Founder and builder of blockchain infrastructure through multiple companies. And you've got this background that's everything from avid outdoorsman, record holder, grizzly bear, to author of a book and father of four and grandfather of seven, right? Yes, sir. Pretty much as rounded as you could possibly get. And I don't even know how you keep up with everything going on, but I'm glad to have you here today, man. It's great to be here, George. Thanks for inviting me. Yeah, well, we're fortunate and lucky to have you in town, too, to have this. So let me ask you this. Can you give us just a bit of, were you always an entrepreneur? Because you grew up and you built some things. So I don't know if there's a pivotal moment or did you just kind of grow up entrepreneurial? That's such a great question. It started when I was nine. Okay. And I determined at nine years old that I could take Kool-Aid and I could put it in the freezer and I could freeze it solid and sell it to all my friends. I love that. And so I started marketing this little product called Freezies. And you made the product up. Oh yeah. Oh yeah. You know, and, and it was the funniest thing. My, my dad was working at a Pepsi Cola. And so he would get these incredible deals on cups and he would get great deals on syrups. We graduated from Kool-Aid to syrup. And every night I would fill the freezer full of freezies and sell them to my friends for a quarter. And before long, of course, you had to buy multiple freezers. But that was really when I realized that I would probably spend the majority of my life working for myself. Because you loved it. Like that was that early stuff, the early entrepreneurial. And I think that there's a lot to be said for a little bit of the DNA of an entrepreneur, because I think that comes around. But you started pivoting in some major leadership roles pretty quick too and you had this experience in global and international so what help me understand how you got into the nutrition area like what was it that happened that pivoted you into that because that was one of the biggest successes you had that you you and your family just like you had an amazing track record yeah we we were really blessed in that arena so i had i was born uh with a bad heart okay and when i was just a young guy i had my first open heart surgery, had another one in 2013. And so nutrition has actually, it's always been really important to me. Yeah. So not just as a matter of, let's say making money, but I really felt that supplemental nutrition could be transformative and it could really help people. And I was hoping it would help me, you know, and so that was one of the driving forces. I was also very blessed to be part of a very entrepreneurial family. And we started... It helped set up your mindset a lot, do you think? Oh, absolutely. It really got you thinking that way. Yeah, absolutely. And this is really interesting too, because I had my biological father, who was such a hard worker, but he was a nine to five guy. Okay. And he loved the security of that and just an incredible human. And then I had my stepfather who despised that. I mean, he was all about, you know, finding ways to work for yourself. Yeah. And he was all about the entrepreneurial mindset. And it's funny because it's very similar to the experience that Robert Kiyosaki talks about. Oh, like a rich dad, poor dad. Yeah, rich dad, poor dad. So I lived the whole rich dad, poor dad experience. Wow. So what do you think you, what do you remember the most that gleaned, that maybe even pushed you the direction? Because you've, we'll talk about it. You've really steered hard and heavy into entrepreneurship and leadership. But are there any early childhood things that made you feel like kind of pushed you in a certain direction? besides him because you had influence on both? Yeah, so a few. I had the experience of working as a bagger at Smith's grocery store. I was earning $3.10 an hour. And I remember doing the math on $3.10 an hour. And that was before they, you know, Uncle Sam comes in and takes a swipe. And I looked at that number and it's kind of embarrassing. I know, right. You know, and I just thought, man, and I realized at an early age that you could really from a practical standpoint, you could take that number and extrapolate that out over years and not even accounting for inflation and some of these other measures. And you could put an exact or close to an exact number on the amount of money you could earn in a lifetime. And if you look at that number, and if that number is acceptable to you, that's great. And if you look at that number and say, man, I'm going to work that hard and that's the number, I don't think that's acceptable. right so I so that was a really kind of early people though you think about it's like nobody stops to think about what they're currently doing on a day-to-day and trying to project it out I think that's the difference between a success leadership focused person is they think where am I going versus just doing this it kind of reminds me of that book you wrote right yeah whose ladder are you climbing whose ladder you're glad think about it did compel me to write to write that book but I don't I think you're right I don't think anybody sits down and says let's calculate out my current, you know, salary based on the number of years I have left. That's the number. But that early on, you were thinking of that as you're a bagger. Yeah. So I'm making $3.10 an hour, working really hard, you know, running around. Those baggers work really hard. They're underappreciated and underpaid, but, you know, the market does what the market does. And it did compel me later on to write that book and it became a bestseller. or it was self-published, but we ended up taking that book into 30 or 40 countries, and we sold a lot of copies of it because it was a message that really resonated with people. And it kind of boiled down to asking what I believed at the time was the single most important question you could ask as a money earner out there in the trenches trying to get by, and that is, whose ladder are you climbing? right? And I think we're told from a very young age that we need to climb the ladder of success. For sure. And society would say, well, there's a pattern. You go to school and you work hard and you get good grades and you graduate and then you find a good job and you're climbing the ladder. And what we find, especially today, is that could not be more wrong. Yeah. You know, so now we end up with a bunch of these kids that spend a lot of money going to school. They end up with massive debt. Right. And they don't come near, you know, they don't come close to getting the kind of job that's going to help them overcome that debt. And they certainly, in many cases, don't get the kind of job that's going to give them the lifestyle they thought they were going to get. Yeah. And they didn't really even have a plan. They went into it for the debt thinking they were going to get a job or thinking they were going to move forward. And now, now they're starting to realize that's not the case. Yeah. Yeah. But you, you know, even prior to your book, and I don't know at what time that came in, you started to build this global company and you started gaining experience internationally. And I'm curious if there were any, you know, key things you learned or what did going globally and building a business internationally teach you? And was that something that was just specific to the nutrition company or did you pull some lessons out of that that have now helped you in the stuff that you're doing as we move forward? So at the time it was specific to And one of the things that we learned early on was that there are a few universal languages you know regardless of the culture or the country there are a few things that resonate with everyone everywhere And one of the things that we recognize and this is going to go back to the late 80s, we recognized that, and this is kind of shocking, actually, there were thousands and thousands of known cancer-causing agents that were prevalent in personal care products. these were the type of ingredients you're using every day yeah so you're putting well and think about this i mean you know you go into the shower hot water the pores open then you dump these chemicals onto your head onto your skin yeah and it's not that we just theorize that these are cancer-causing chemicals it has been proven over and over again and we thought this has got to be a mistake it's got to be a mistake right because i we had also been doing a lot of dealing a lot of chemicals in the compound cleaning chemical industry and in that space. And what's very interesting is you could take the chemical composition of a carpet cleaner or a detergent, a dishwashing detergent, and you could compare it to a shampoo. And if you didn't see the name, you wouldn't know which was which. Yeah, you really couldn't tell. And, you know, we just looked at that and said, that's a nightmare. You know, and the American Cancer Society comes along and says, look, we're at a place where one in three men and women are going to develop cancer of some form in their lifetime. And then they would compare that to the turn of the century, one in a hundred. What's changed? And so we looked at it and said, well, we think one of the things that has changed, obviously that diet plays a big role, is we are dumping these chemicals unknowingly and unwittingly onto our skin, onto our hair, onto our bodies multiple times a day. Right. I mean, we just started asking simple questions. Very thoroughly too. like you're cleaning yourself really well yeah wash rinse repeat right so then we repeated the whole process but nobody ever stopped to say why is there aluminum in the deodorant and what purpose does that serve how it blocks the poor and keeps you you know why is there alcohol in a mouthwash we know that mouth you know we know how alcohol works within the membranes of the mouth why is there fluoride in a toothpaste and so we were asking these questions way back then That's where it started. So it started as a very specific niche and we created a cassette tape called Cancer in Your Bathroom. You can only imagine how that resonated. Well, we talk about universal language, that's what we're talking about. So it didn't matter if they were in Japan, Malaysia, Korea, Canada. That was health and longevity and cancer as a problem. And yeah, correct. They looked at that and said, oh, so you're telling me I now have a choice so I I can buy these products. Now we've come kind of to a point where many products and brands, companies have understood that. And they've either been compelled by government changes to regulation, or they have on their own decided we shouldn't be putting sodium lauryl sulfate in the shampoo. We know it causes, you know, illness, you know, we shouldn't be putting aluminum into. So some of those have, they've made that. Started to make modifications. They've made that modification. They've made that move. Some haven't, right? So, yeah. Well, awareness, it's interesting because it's kind of this focus started as a passion around health and fitness and things like that, which then you identified a problem. And the reason I bring this up for our audience is I think success leaves clues, right? And when you have something you're passionate about or you're interested in, you're pursuing, you're curious, and you find problems that solve the niche, this turned into a international, global, multibillion-dollar business, right? So it's interesting though, on a side note, you know, so we've done events all over the world also when it comes to personal development and, you know, I've had events all over the world with Tony Robbins, Robert Kiyosaki and others. And that's another common thing that extends across continents and countries is the need to find fulfillment, develop themselves personally. It was interesting, even with multiple languages, I used to sit backstage and we'd have like thousands of people out there and they're all listening on, you know, headsets to get translated, but it was the same message. And so, yeah, that is fascinating. Well, let's talk for a minute about a topic that a lot of people have heard about, the blockchain, because that's a passion you have right now. And I think a lot of people hear it, they know what we're talking about, but they don't really know what we're talking about. How do you explain, let's just stop for a minute for whoever's listening. How do you, who's someone that for since 2017 has been involved or around blockchain and mining, maybe you could start by telling me what got you fascinated by that. And then second, how do you explain that to the layperson, what the blockchain is? I know that's a long conversation too. How did you get started and interested in it? And like, how do you explain what it is? Yeah. And that's a funny transition, right? From, you know, health and nutrition into blockchain. But I will say that the key word is decentralization, right? It's about going into industry that is very centralized, very closed, very hard to break into. and through software, creating an environment where the people can step in and have ownership, real ownership of the space, of the industry, of the product. And so fundamentally, that really is what it's all about. But people do hear the word blockchain and their eyes kind of roll back in their head a little bit because they're hearing the words, but it's so hard to really, for a lot of people, Right now, they believe that about 92% of the global population has heard the term blockchain, has no idea what it is. But isn't this, just to pause you for a second, isn't this very similar? And the reason I brought this up and I thought to ask you that is you and your life have been super successful in a lot of areas, but it's always been areas that have fascinated you and that have had trends. You know, people hear AI right now. It's a trend. They don't really understand it. They might want to try to use it. They use it like Google. You early on were interested in health and you built this big, you know, based on some trends or problems that we're solving. You now have this fascination in blockchain that you've had for a while and you're building some super successful things there. And so it's the success behind these things that I get fascinated by. So you're right. I think people hear about blockchain just like they hear about AI, just like they hear about problems about cancer, but they don't understand what to do, how to do or what it even involves. And so I am curious why you got fascinated with it. I mean, at the time when you were looking at it, it was like anything else. It was just some random idea. Yeah. What drew you to it? That's true. It was an idea. It could have been just like, you know, a sketch. Yeah. But it's obviously been much more centralized when it comes to knowledge. Yeah. Right. Yeah. Well, so think of it in these terms. It's kind of interesting. And then I'll give you a couple of examples on blockchain to kind of break that down a little bit. But the internet came along kind of in the mid-90s. And I think by the late 90s, we were all just using it for email. Yeah. And my business partner, Craig Pickering, came along and said, I see a much grander vision than simply email. I see it as a place for e-commerce. And so they created platforms to make that a reality. And the one thing about the Internet that's interesting is we can leverage the Internet and we can make a lot of money selling products and things, but you can't own it. You can't own the Internet. Well, the Internet's the infrastructure. what if you could own the infrastructure that we see is quickly becoming the new way of transacting but if you could own a piece of that and uh you know and i've even heard it said what if somebody came to you and you owned land and they said we want to put a cell tower on your land and what we'll do to compensate you is all of the transmission that kind of runs through that cell tower we'll just give you a fraction of that yeah what do you say and you'd be crazy to say no right well that's the infrastructure, the cell tower. So if you look at blockchain, blockchain is very similar to that. And instead of these transmissions that are happening, what is happening on the blockchain are transactions. Okay. So you've got all these transactions that are occurring on the blockchain. And what if you could earn rewards from all of those transactions? And it really is an opportunity to have ownership in what we believe is becoming very valuable real estate. So if we were to break If we were to break blockchain down into its simplest form, and probably everybody has heard it referred to as a ledger. It's just a ledger. And the transactions that are happening on that platform Correct It just a ledger of transactions And so and here the thing all of us are used to ledgering right We used to ledgers I mean it might be a grocery list that a ledger It might be the input and output of a company a small company where we're keeping track of expenses and revenue. It could be an Excel spreadsheet. These are all forms of ledgers. That's all that it is. But what's interesting about blockchain is it comes together in such a powerful, powerful way because a blockchain is going to check all of the information that's coming into it to verify that it's accurate. Right, right. And who's checking it? The owners of the blockchain check it. And in, let's say Bitcoin, Bitcoin's a good example, because if you own a node or a little mining machine, you plug that in to the wall, you run the algorithm. And when you run the algorithm to a certain extent and you approve enough data, it becomes a block, the block gets set. Well, what's your reward? A Bitcoin, right? That's your reward. And so, you know, I compare that to, it's kind of like pulling up to a bank and you're going to transact at the bank and you've got the cute little teller there that's helping you. And she's the one that's going to transact on your behalf. So you're going to send her some money through the little slot and she's going to get on the computer. She's the that's promoting that transaction well she doesn't do that for free the bank pays her right to to be engaged in you know all these transactions now let's compare that to blockchain so in a blockchain if i own a node let's call it a node or i've purchased a software license that's part of the blockchain that blockchain is constantly approving these transactions that are almost like the teller right we don't expect that to operate for free either right so if that's your node and you've purchased it and it's operating within the blockchain then we're going to issue rewards out of that blockchain just like we would pay a teller. Yeah I think that's a great way to explain. I think that's a great way for people to look at it and and I think having those analogies help people to relate a little bit more to it and I still think there are people that many times will come back and say hey you know I'm just just not something I understand I'm going to be doing anything with but to an extent the blockchain is something it's an infrastructure that's getting built that is going to affect everybody. And I'm curious, because I do want to ask you some other really important topics for the podcast today, but help maybe our listeners to understand how, whether you're involved with blockchain or not, like it is going to affect or influence your life. What are the types of things that it's starting to infiltrate when it comes to your day-to-day life? Yeah, it's just massive. And you've probably had people sit behind this microphone and used hyperbolic words like this is a global shift and this is going to change the world and all of that, blockchain is changing the world. It is. And it's not hyperbole. It just is. And when you have people like Ray Fink over there at BlackRock, and he's sitting on $13 trillion. And he's saying, look, everything that we know of will be transacted on a blockchain within a very short period of time. Well, people listen to that. When JP Morgan steps up and starts talking about how these transactions are starting to happen, it is a major shift. And so I tell people, listen, you can't be engaged quickly enough. You just can't. You know, find a project that you love, find a project that has true utility. And look, and I'm just going to say this, I really caution people to get involved in any product or project where it's all about the digital currency. It just can't be. It's like me selling you a dollar for a dollar, right? Or in this case, I'm going to sell you a dollar for 10. There's obviously something deeper at the layer when it comes to this idea, the technology and everything. And that's the key, right? That's the key. Understanding that, but also understanding the real value and where it is. Yes, yes. Like anything else. And we look at it and say that value should always be associated with real utility. Yeah. In other words, if I buy this product, is this product in alignment with a blockchain? Is it providing an actual service that makes my life better? Yeah. And if the answer to that is yes, that could be a really great project. Yeah. But it's the way you think, right? So maybe this is a good opportunity to shift a little into the idea that I think people that identify opportunities, whether it was early on with health or whether it was blockchain or even other ventures and things you've done, the way you look at things, your mindset when it comes to leadership, what kind of lessons or what principles do you think are really important for an entrepreneur, business owner, or founder? when it comes to being a leader, growing and innovating or creating success in their life? For you, what are the most important characteristics of leadership? I think when it comes to... That you feel have led to your success, right? Yeah, that's such a great question. I think from my perspective, a leader is someone who sees something in someone else that they don't see themselves. And I've always really loved and kind of held on to that. I believe in this concept of every interaction being either a positive energy interaction or a negative energy interaction. And I'm of the mindset that you can leave every person you meet better than you found them. And I just love that. And I love the fact that, you know, you meet people. And I was talking to one of your colleagues earlier about just how important that energy is. Because the one thing that we learned long ago is energy will never lie to you. Yeah. Right. The energy never lies. And so if I bring a powerful energy into the room and I share that energy with everyone that I meet, it could be just a smile. Right. Yeah. Right. It could be a handshake. It could be a touch on the elbow. I mean, whatever. Yeah. Just this little extras and it changes the energy. And to me, that's leadership. Yeah. Right. If somebody walks away from that exchange and they feel better about themselves, they feel better about the project, they feel better about life, then you've done your job. Well, and the reason I bring up leadership, people might be wondering, You know, what's the transition with that? Well, it's characteristics that I've noticed about people that I've worked with over time, some of the most successful people. Because right now in this day and age, most people are starting to think more and more I can do it on my own. And I can do it through AI and I can have automation and I don't need employees. I don't need, you know, relationships. And yet the common characteristic with most successful people I've had on the show is that they're leaders and they empower people. They value relationships. And like you just said, they see something in others because they realize that the true success. I mean, when you come up with a multi-billion dollar global company or the types of things that you've scaled, it's because of people, which requires leadership. So how you think is important. So I appreciate that. And I think that's a really good point. You know, you're living a great lifestyle too. Like you have done a lot of things. You've been a lot of places. You actually hold a world record right now for the largest grizzly bear, right? I wanted to throw that out there because it's like at the end of the day, like these are things that you've been able to go out do big at all levels, but you live a great lifestyle. You love the outdoors. I do. I do. So how did that happen? Tell me that story. I love the outdoors. Well, I, so I grew up hunting and fishing and it was really in a space where, I mean, we hunted and fished because we wanted to eat. I mean, we, you know, we didn't, we didn't grow up in a, in a wealthy environment. And, you know, we brought home the deer, we ate the deer, you know, we brought home the elk, we ate the elk and we've kind of, we've moved a little bit bit beyond that. But I love to hunt. I love the fact that hunting is such a great management tool. You've learned a lot from hunting and outdoors, right? What are some of those lessons? I know it might sound abstract, but it's not really. What have you learned from that? Well, it's kind of funny, and you mentioned that. So I'm halfway through writing a book called North of Ordinary, and it's kind of some of the leadership principles that I've learned, you know, living up in Alaska. and so I live on the tundra and that's by design. You know, I actually grew up in, I was born in Georgia, grew up in Utah, spent most of my professional career in Utah, but I moved to Alaska because I just love the lifestyle. And we're just coming into a great time of Europe there. The sun's starting to shine again. We go three or four months without seeing much of the sun. And so you earn your summers and they're some of the most beautiful summers anywhere in the world in my opinion but I love you do learn a lot about life and you learn a lot about leadership and engaging with people sitting around that fire you know in the middle of nowhere. And it is a time certainly of self-reflection. I tell people, you know, I, the hardest thing you'll ever do is haul a moose through the muskeg three or four miles, you know, back to a vehicle. It's hard work, but it's also very rewarding because I grew up and where I come from, I mean, you don't pull the trigger unless you've got a plan, you know, and you got a plan down to the very last hair on that animal. Everything gets used. Everything gets, you know, utilized by someone in some way. And that's really important. No different, you know, And it was no different with that bear, right? And so we got up on this bear, and this guy that I was with was kind of a comedian. And this bear was about 100 yards away. And he said, I went to pull the trigger on this bear. He said, don't miss or he'll be here in six seconds. Oh, my gosh. Can you imagine? Because this is big. How big is this bear? Like, how big is this thing? So it's a 10-foot bear, which is a big bear as far as grizzly bear standards go. and yeah we harvested that bear back in 2013 and it uh yeah it was i mean this is a safari club international like world record yes and it measured out to be the new the new world record so we were and that's that's kind of luck of the draw right and i and i tell people listen you got to put yourself in the place yeah to even have a chance yeah it's funny you say that because uh luck it seems to happen to successful people a lot more than most people yes i would i would agree with But I do love the outdoors. In fact, we've launched podcasts for a couple of people, and this topic comes back up. It comes up also when I talk to people from the military, right? They've got areas of discipline and strategy that they apply to business and everything like that. But the outdoors is great because you're right. You probably get so much more serenity, peace. You're away from the digital distractions. Yes. And I'm a big Ryan Holiday fan, and, you know, silence is the key a lot of times, right? That's one of his three books. That's funny you say that because I've got a mantra when I'm in my car, I have something called ride in silence. Love it. People don't like silence nowadays. Like, I don't know if I can handle it. But it's one of the few places that you can have relative silence. And so, you know, going back many years ago, I turned off the, you know, I'm a big rock and roll fan, but I would turn it off. And that ride in silence became a very powerful part of my day. Right. Because I didn't have all that distraction. And so you could think about, you know, how are we going to solve these problems? and when it comes down to it, I mean, George, this entrepreneurial pursuit is all about one thing, solving problems. Yeah, it's interesting and I also find that especially with super successful people that have kind of been through the gambit, I'm curious how you view now going into the later part of your life legacy because I think, you know, I talk a lot on the podcast about going from success to significance and, you know, unleashing your potential in business but then ultimately it comes around to, everyone comes around to where they want to create more purpose, passion, legacy. And now you got, you got kids, you got grandkids. How do you view business different now? And yeah, some are going to say because you're super successful, but like, how do you view business now in the current marketplace where you're at with what you're doing when it comes to legacy? What are you trying to create and what do you do differently in your business day to day? And is that a big priority for you? It is, you know, you've got four kids and you want those kids to be proud of you. And it's interesting because you do move into a place where, you know, when you're younger, you want your boss to be proud and you want, you know, you want, but you do eventually come to a place where all that really matters is that those kids are proud of you. Right. And you want your grandkids to be proud of you. And the rest of it is just, it's just noise. But I, um, I got really involved after we sold that nutrition company, I got really involved. I was very blessed actually to be engaged in a lot of charity and spent a lot of time in sub-Saharan Africa, you know, spent a lot of time in Southeast Asia and some of these other places. And the poverty that you see is so extreme. It's hard to describe actually, you know, and it just, I just remember being in places of, in Sudan and some of these other places and it was so extreme and, and you just, it is a bit of a reset too, right? Because then you come back to the United States of America, where we are so blessed. And we have to complain about, right? We have so many opportunities, you know, and I look around, I think even the least amongst us from a, you know, from an income standpoint is 20 times better than anything that you could see there. So that's a bit of a reset, but it does make you want to be really engaged in something that does outlive you, that is legacy like. It's one of the reasons, frankly, I quite like blockchain. Blockchain actually has the ability to bank the unbanked, something we don't even think about here in the U.S. You go out to some of these other countries, these people are so poor. In many cases, they don't even know when they were born. They don't know how old they are. It's crazy to us to think, you know. And because you don't have those statistics, try getting a bank account. And so I love blockchain because blockchain comes along and says, well, you don't need a bank account. You can become your own bank. But the drivers you have now for business, you know, the markets change. So the way you build business, the way you grow business for anyone now has changed. But also, how different is it for you when your drivers are more, you know, legacy and purpose based versus just chasing, you know, the success? Do you feel it's any different for you? I like to ask that question of individuals. So it gets you out of bed. Right. And I've said that to a lot of my colleagues. What is it that's getting you out of bed? and you come to a place where you experienced a level of success and you've been very fortunate and very blessed. And so the next entrepreneurial suit, yeah, pursuit, maybe it can get you out of bed, maybe, maybe not, but the legacy discussion, right. And the good that you can do for these other people, that'll get you out of bed. Yeah. You know, and so that for me right now, that's a, that's a big driver. And I think, like I said, I think blockchain is going to change the way that that fundamentally works. Yeah, I think what people realize the more they, you know, have their ups and downs with entrepreneurialism is that willpower, motivation, discipline, you know, only gets you so far. And at some point, discipline gets you further than willpower and motivation, but legacy and purpose and stuff that gives you a little bit more drive gets you even further than that. Totally, totally agree with that. I think you're right. A good example of that is Craig Pickering, you know, my business partner. He's been a good friend of mine for so many years and, you know, he probably wouldn't even mind me saying, I don't think there was a lot getting him out of bed. But, you know, when we launched this business with this blockchain, he's got some massive ambitions, just massive ambitions. In fact, I, you know, I'm looking at him and going, wow, I need to learn a thing or two from this. And I love that. But that's what's getting him out of bed. After many years, I think of not really having a reason because he had, quote unquote, made it, right? He'd made it. Yeah. Yeah. I think that's what drives us. Cool. I appreciate you being here, man. This has been good. It's been very helpful. And a lot of times I tell people, especially if you're listening to this episode, it's how successful people think. It's the way they do things that's more important than necessarily the specifics. And so if you're listening to this episode, I appreciate you being here. Make sure you share the episode and hit us up on The Daily Mastermind. Remember, I always want to emphasize, no matter who our guest is or who's here, that, you know, it's never too late to start living the life that you're meant to live. But you've got to take action and you've got to make commitments in your life that will help you to go there. So thanks for being with us today. I'll put some links in the show notes that you can connect. If that's cool with you, we'll get a bunch of different places they can connect with you online. Yeah, you bet. And hopefully we'll be able to continue to share messages with them. You bet, George. Thank you. Thanks for having me. You're welcome, brother. All right. Have a great day. I'll look forward to talking with you soon.