Listen to the Episode Here (12:35)
Let’s Talk about marketing today…
Marketing is the Life Blood of any company…FACT
…Simple Definition: Getting, Keeping, and Growing Customers and Value.
#1 Perspective on Marketing & Marketplace
-you perspective determines your approach and your results
-as with anything in life you can look for solutions or look from the problems
-choose to find opportunity in down markets….you will pick up customers, marketshare and profit
#2 Love Downturns
-book by Jeffrey Fox, How to Become a Marketing Superstar
-every downturn in economy creates opportunity for the superstar marketer
-pages 90-92
#3 The End Result for Your Customer is Key
-problems looking to solve or pain they are looking to avoid
-too many businesses are focused on their “product” or “features, benefits” of their products
-the key is to position in the mind of your consumer
-what does your customer want, need, desire…more importantly, “what are they thinking about?”
Thanks for listening today. I hope you gained some value.
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George Wright III
